Big Brother Naija has, over the years, produced some of the biggest names in Nigerian entertainment, fashion, and business. Since its return in 2017, the reality TV show has been a launchpad for numerous stars who have gone on to dominate various industries. From music and movies to brand influencing and entrepreneurship, these former housemates have continued to make headlines long after leaving the BBNaija house.

Below are 10 BBNaija alumni making waves right now:

1. Mercy Eke

Mercy Eke, winner of the “Pepper Dem” season (2019), made history as the first female champion of BBNaija. With her loyal “Mercenaries” fanbase, Mercy has maintained her relevance through brand endorsements, fashion ventures, and a vibrant social media presence.

2. Laycon

Winner of the “Lockdown” season (2020), Laycon has successfully transitioned into a music career, releasing hit tracks and albums while serving as a youth ambassador for Ogun State.

3. Whitemoney

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The winner of “Shine Ya Eye” (2021) remains a fan favourite. Known for his humour and entrepreneurial drive, Whitemoney has expanded into music, cooking, and brand endorsements.

4. Phyna

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Phyna emerged victorious in the “Level Up” season (2022). She is admired for her resilience and strong connection with fans, with several endorsement deals to her name.

5. Tacha (Symply Tacha)

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Despite her disqualification from the “Pepper Dem” season, Tacha has become one of the most influential and outspoken BBNaija alumni. She commands a massive social media following and remains a top-tier influencer.

6. Erica Nlewedim

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Another housemate who was disqualified but still thrived, Erica from the “Lockdown” season has built a successful career in acting and modelling, alongside securing high-profile brand partnerships.

7. Nengi Hampson

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First runner-up of the “Lockdown” season, Nengi is celebrated for her elegance and business ventures. She has landed numerous ambassadorial roles and awards.

8. Cee-C (Cynthia Nwadiora)

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The “Double Wahala” star became one of the most talked-about contestants in BBNaija history. Today, she is a top influencer, lawyer, and brand ambassador with millions of followers.

9. Bisola Aiyeola

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Runner-up in the “See Gobe” season, Bisola has transitioned into an award-winning actress, singer, and media personality. She also runs her own beauty brand.

10. Tobi Bakre

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From the “Double Wahala” season, Tobi has built a strong career in Nollywood, modelling, and fitness. He is regarded as one of the most versatile BBNaija alumni.

Why They Stand Out

These stars have leveraged the BBNaija platform to achieve long-term success. They boast massive fanbases, attract lucrative endorsement deals, and maintain a strong presence in the entertainment industry. Whether through acting, music, or entrepreneurship, they continue to shape pop culture in Nigeria and beyond.

BBNaija may only last a few months each season, but for these housemates, the spotlight has never dimmed

10 Big Brother Naija Stars Dominating the Spotlight in 2025

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